Saturday, April 24, 2010

ADVERTISEMENTS

An interesting element to this book is the last 18 pages that are present. These pages have no connection to the book. These pages are in fact, ads for the Roberts Brothers publishing firm. The ads are promoting the writings of Jean Ingelow. As was stated before, Thomas Nile obtained the rights to the poems of Ingelow. These advertisements provide evidence of the publishing firm promoting other authors. The advertisements include the title of the work, a description, and the price. There is also often a short excerpt from the piece as well. Within the ads there is a section dedicated specifically to juvenile titles as well.


These pages in the back of the book do not have the same collation as the rest of the book. Page numbers in sequence with the rest of the book are not present on these pages. There are page numbers located at the bottom center of each page. However, these numbers are not in numerical order, but seem to be numbered randomly. This perhaps suggests that these advertisements were used in other materials as well, and added to the book once put together. At the top of each page centered, it reads Messrs. Roberts Brothers Publications. Although I did not come across any information regarding ads being added onto the final pages of books in this time period, I did come across several books from the early 20th century with similar advertisements included as well, which would indicated that this was a common practice.



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